FAQ

Q1: What is SoftAIA?

Short answer: SoftAIA is an AI-powered PR and marketing software that turns your brand story into press-ready content, journalist connections, and measurable visibility.

Details: It covers the full workflow—research, drafting, journalist matching, outreach, multi-channel distribution, and analytics—bridging classic SEO with modern Answer Engine Optimization (AEO) so you’re discoverable in Google and cited in AI answers from ChatGPT, Gemini, Copilot, and Perplexity.

Q2: How can AI help with PR?

Short answer: AI accelerates PR by automating research, content drafting, targeting, and outreach—reducing manual effort while lifting placement rates.

Details: With AI for PR you get faster fact-finding, outlet-specific tone and formatting, and media outreach automation that scales without losing personalization.

Q3: What is AEO (Answer Engine Optimization), and why does it matter?

Short answer: AEO makes your brand the answer—so when people ask AI assistants questions, your pages are the ones referenced.

Details: We publish answer-ready content in clear Q&A format, cite authoritative sources, clarify entities (company, product, founder), and refresh content so your brand is more likely to be quoted by ChatGPT, Gemini, and other answer engines.

Q4: How does SoftAIA improve SEO and AEO?

Short answer: We structure pages in Q&A blocks, tighten metadata, and align your content with credible references so you both rank in search and get mentioned in AI.

Details: Expect skimmable facts and lists, coverage of common entity synonyms, and ongoing tests of answer visibility across engines—turning your site into a network of answer-ready pages.

Q5: Can SoftAIA make my brand show up in ChatGPT, Gemini, or other AI answers?

Short answer: Yes—we increase the odds of being cited, linked, or summarized by AI through a four-step method: source → content → distribution → authority backlinks.

Details: We publish evidence-based articles on trusted domains, build credibility with quality links, and track AI Cite Rate and Answer Share to see how often engines surface your brand.

Q6: How does journalist and media matching work with SoftAIA?

Short answer: We use topic embeddings, past-coverage similarity, and timing signals to match you with reporters most likely to cover your story.

Details: No mass blasts—each personalized pitch reflects the journalist’s beat and tone, with support for embargoes, exclusives, and data-driven hooks powered by our journalist database and media-list automation.

SoftAIA

PR that speaks every language - including AI.

Q7: How can SoftAIA help you save costs?

Short answer: SoftAIA helps you cut PR expenses by letting AI allocate the most cost-effective media resources based on your budget, so you gain maximum visibility without overspending.

Details:

• Our platform analyzes your goals and budget, then recommends the highest ROI media outlets—prioritizing where your story is most likely to land.

• By automating research, content creation, and journalist outreach, we eliminate hours of manual agency work and reduce reliance on expensive retainers.

• You can scale outreach with less manpower while keeping control of spend

• With AI visibility analytics, you see exactly how each dollar performs, ensuring every step is optimized for cost efficiency.

• For startups and growth brands, SoftAIA delivers enterprise-level PR impact at a fraction of traditional costs.

Q8: How do you measure PR performance and AEO results?

Short answer: We go beyond clicks and mentions—tracking Answer Share, AI Cite Rate, authority backlinks, and branded-search growth in one dashboard.

Details: You’ll also see media hits, domain authority, and organic search lift, plus comparative AI visibility analytics across major answer engines to prove PR ROI.

Q9: How does SoftAIA handle data security & compliance?

Short answer: We follow industry standards—encryption, role-based access, audit logs, and data partitioning—with NDAs on request.

Details: Your data is processed only for delivery and can be excluded from model training; our workflows are GDPR/CCPA-aligned to deliver secure AI PR without compromising privacy.

Q10: Will my content look the same as everyone else’s if it’s created with AI?

Short answer: No—SoftAIA combines AI automation with our experienced PR professionals, so your content is always unique and brand-specific.

Details:

• Every piece is tailored to your brand voice, tone, and audience—not generated from a one-size-fits-all template.

• Our human PR team, with years of media and storytelling experience, reviews and refines all outputs to ensure credibility, originality, and industry relevance.

• By blending AI efficiency with professional editorial insight, we deliver content that feels authentic and differentiated.

• This ensures your brand stands out in both traditional media coverage and AI-generated answers—never generic, always distinct.

Q11: Does SoftAIA support global PR and multilingual campaigns?

Short answer: Yes—SoftAIA combines AI automation with our global PR network, providing multilingual content creation and localized media outreach in English, Chinese, French, Spanish, and more.

Details:

• We don’t just translate—we localize: adapting tone, style, and references so your pitch feels natural in each market.

• Our PR experts craft releases and pitches in English, Chinese, French, Spanish, and other languages, ensuring credibility with local journalists.

• We connect with international outlets and regional reporters, so your brand can appear in both global media and local publications.

• By blending AI PR software with human editorial expertise, SoftAIA helps you scale worldwide campaigns while staying relevant in every market.

Q12: Who is SoftAIA for, and how do I get started?

Short answer: Built for startups, DTC brands, growth companies, and agencies. Book a 30-minute discovery call and launch a pilot in about a week.

Details: Typical use cases include product launches, quarterly storylines, and market entry. A pilot delivers one brand narrative, a targeted media list, and one outreach cycle with tracking; pricing depends on scope during onboarding of the pilot program.

Still have more questions?

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