SoftAIA

  Michael has spent over two decades in public relations, guiding communications for both global brands and fast-growing startups. Beginning his career at a Chicago agency, he developed expertise in media relations, corporate reputation, and crisis management. At SoftAIA, he brings the perspective of working with Fortune 500 companies to help small and emerging businesses tell their stories with the same clarity and impact.

  Junrong combines a background in computer science with seven years of experience in the luxury resale market. She has built her career at the intersection of fashion and technology, developing a sharp understanding of how stories shape brands. At SoftAIA, she leads the vision to make public relations more precise, accessible, and human through AI. Her focus is on empowering small and emerging businesses to build branding that feels both authentic and enduring. 

  Eric is an AI engineer with more than a decade of experience building scalable systems and machine learning applications. Known for his calm and focused style, he specializes in turning complex research into practical tools. At SoftAIA, Eric leads the development of our AI platform, ensuring every feature is reliable, innovative, and designed to amplify how clients communicate.